Audiovisual Communication and Audible Communication

Audiovisual communication takes place by using both sound and pictures. It is based on both audio and visual communication.

Audiovisual communication

Audiovisual communication is a combination of sight and sound i.e. It uses audible and visual techniques both for transmitting message, information or idea to create a meaningful picture which is communicative.

For example, when any advertisement of a product or service is displayed in TV intent of picture and sound we can know the product and get interested in buying it. So, audiovisual aspect makes a great impression in the mind of the audience.

Live telecasts, short films, cinema screen, and videotapes are the most powerful media for audiovisual communication.

Such communication is found most suitable for mass publicity, mass propaganda and mass education. Large business houses frequently make use of this technique to educate and train their workers and to popularize their products.

The working of a new household appliance like a mixer or a washing machine, the effectiveness of a new detergent powder, the energy from milk, the freshness of new designs in suiting and shirting’s can be effectively demonstrated through audiovisual means.

Audiovisual Communication and Audible Communication

Audiovisual Communication

In order to make an effective use of this technique, it is necessary to make the films and slides attractive and interesting

with clear and precise narration which is easily understandable. It is also advisable to keep the films short and to screen them at an appropriate time.

Audible Communication

When communication is done using Sound only, it is called audible communication. There are varieties of bounds around us that are used to communicate any message, information, news, idea or facts.

There are common techniques for audiovisual communication, which are as follows:

  1. Use of Voice: Human voice has a major role in oral communication. Depend on the situation, our voice becomes hard, harsh, soft or moderate. Appropriate work helps up to control a situation, for example; when we are angry, we speak in a loud voice, it states about our emotion. When we are in a good mood, we use the soft voice and therefore our mental state is reflected clearly.
  2. Siren: There is a different siren to convey the different message at different times. During Ramadan, Muslims are familiar with sirens at ‘Iftar’ and ‘Seheri’. When an ambulance is running towards the hospital, it uses one kind of siren to notify emergency. During the war, there is a siren to alert the people and to take safe shelter.
  3. Calling Bell: It is used to call a person or to inform the desired person. The sound of calling bell indicates that the caller is asking someone to come or want somebody immediately.
  4. Ringing Bell: It also signifies different meanings to a different section of people. For example: In a school, there is a use of bell to aware the teachers and students regarding time. Also in a rail station, there is a bell used by the stationmaster to permit the standing train to leave the station.

Related Content of Non-Verbal Communication:

14 comments for “Audiovisual Communication and Audible Communication

  1. OMG
    July 24, 2013 at 10:40 pm

    I do agree with all of the ideas you have introduced in your post. They’re very convincing and can definitely work. Still, the posts are too short for newbies. May you please extend them a little from subsequent time? Thank you for the post.

  2. Jon
    July 24, 2013 at 10:40 pm

    I beloved up to you’ll obtain carried out proper here. The cartoon is attractive, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you want be handing over the following. unwell definitely come further until now once more since exactly the similar just about a lot ceaselessly inside of case you defend this increase.

  3. July 25, 2013 at 8:37 am

    Great submit, very informative. I wonder why the other experts of this sector do not notice this. You should continue your writing. I am sure, you have a great readers’ base already!|What’s Going down i’m new to this, I stumbled upon this I’ve found It positively useful and it has helped me out loads. I’m hoping to give a contribution & aid different customers like its helped me. Great job.

  4. nghi lễ cầu an
    March 3, 2014 at 7:05 am

    Hi there, just became alert to your blog through Google, and found that it is
    really informative. I am gonna watch out for brussels.
    I’ll appreciate if you continue this in future.
    Many people will be benefited from your writing.

    It is the best time to make some plans for the future and
    it’s time to be happy. I have read this post and if I could I wish
    to suggest you few interesting things or advice. Perhaps you
    can write next articles referring to this article.
    I want to read more things about it!

    I was checking continuously this blog and I
    am impressed! Extremely useful info specially the last part 🙂 I
    care for such info a lot. I was seeking this particular information for
    a very long time. Thank you and best of luck.

  5. Jasica
    September 29, 2014 at 1:06 am

    What’s up i am kavin, its my first occasion to commenting anywhere, when i
    read this piece of writing i thought i could also make comment due to this good piece of writing.

  6. June 3, 2015 at 10:08 am

    Watch the strategies presented continue reading to discover and just listen how to carry out this wonderful like you organize your company at the moment. educational

  7. Rodrick
    January 26, 2016 at 9:15 am

    you explain greatly, it helps me a lot to my study. Some time the topic ‘audio visual communication’ is very confusing to me but you clear me the topic. Thank you.

  8. Katherin
    January 26, 2016 at 6:15 pm

    This is a great post i have found on this topic. this is really very easy to understand to me. it helps me a lot to understand audible communication . Thanks

  9. Sulaiman
    March 19, 2016 at 7:22 am

    Hi everyone, it’s my first visit at this web site, and
    paragraph is truly fruitful in favor of me, keep up posting these types of articles.

  10. Kam
    March 29, 2016 at 12:32 pm

    Every business has a strategy of advertising and marketing on how and where to attract more customers, based on the needs of the business and market conditions.

    But one thing is common here you must communicate your costumer and there are several way to communicate you mention a great way like audio visual communication I like it.

  11. Josh
    November 22, 2016 at 1:07 am

    There is certainly a great article on audiovisual communication
    I love all the points you made.

  12. Annie
    February 21, 2017 at 1:43 pm

    Excellent blog here! Great website for commerce student.

  13. Serena
    February 21, 2017 at 7:39 pm

    Hi, i think that You explain it very well. It helps me a lot. Thanks

  14. Lash
    June 29, 2017 at 4:06 am

    Hello. remarkable job. well explained. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *