12 Principles of a Market Report for Market Research

Knowing the principles of a market report helps you to prepare an effective market report and that market report is the best for market research.

The following principles are required to be followed at the time of drafting a report:

Principles of a Market Report

1. Simplicity

The language of a market report should be always simple. Better presentation with a simple approach makes the report communicative simplicity provides a means for better understanding.

2. Conciseness

The market report should be brief. The elaborate reports may become ineffective and involve more time. Emphasis should be made on the right point.

3. Completeness

There should be a complete presentation of information in a market report. The report should be brief but complete.

4. Accuracy

Information contained in the market report should be accurate otherwise wrong information will cause the wrong decision. So, information must reflect the true picture.

5. Consistency

Information Contained in the market report should be consistent with the actual scenario i.e. existing value, demand, supply, and the reason behind the market trend should be provided in the report.

6. Relevance

Relevant facts should be laid down in the report. Irrelevant matters make a report healthy, but ineffective. Each fact must have reason to be included in the report.

7. Objectivity

The market report should be objective rather than subjective. The writer should be neutral and should provide emphasis on the investigation of the real matter.

8. Timeliness

The market report should be presented on time otherwise it will be fruitless and ineffective, e.g. daily market report should be published on the following day. If it is published after a week, then there is no sign of such a report.

9. To follow a specific structure

The market report must be prepared by following specific structures. The proper structure makes the report catchy and understandable.

10. Neat and cleanliness

A thing of beauty is a joy forever, such a statement is applicable to a market report. Proper space, paragraph, alignment; print should be there in a market report to make the report attractive.

11. Use of marketing language

A market report should contain marketing language to make the report communicative to the reader, e.g. Bull Market, Bear Market, or Dumping are the various words that reflect the market scenario at a glance.

Principles of a Market Report
Principles of a Market Report

12. Conclusion

At the end of the market, the report writer should provide his own view in a nutshell. He should provide neutral and objective recommendations.

A market report must highlight the above matters otherwise it will not be acceptable to the readers.

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