Essential Features of a Market Report

Market report is a publication of business transaction. Essential features of a market report as it represents the whole market at a glance:

The following are essential features of a market report:

Features of a Market Report

Essential Features of a Market Report

  1. Selected product: One or more than one product is described in a market report.
  2. Specific market: A specific area or location is mentioned in a market report where the selected product is traded.
  3. Time specification: A market is a continuous process. But in a market report “the market scenario according to specific time interval is presented.
  4. Transaction Amount: The stock level of a specific product, the supply position of such product and the respective quantity sold are highlighted in terms of quantity and value in a market report.
  5. Reason for price variation: Price changes over time and why there is a change in the price is mentioned clearly in a market report.
  6. Description of goods: Name, trademark, advantages, usage of a specific product are mentioned clearly in a market report, such description provides effective information to the reader.
  7. Business forecast: What should be market trend, demand and supply of a specific product, a market report on such product provides forecast.
  8. Neutrality: A market report should not be biased. It must be neutral to raise its importance to the reader.
  9. Structure: A specific structure is followed to draft a market report. This provides attractive presentation and meaningful picture to the reader.
  10. Opinion of the Reporter: Reporter provides valuable opinion at the end of a report; such opinion gives basis to the businessman to make valuable decision.
  11. Date & Signature: The date of writing the report and the signature of the writer should be clearly mentioned for proper specification.

The above features make justification for a market report to be accepted by the reader.

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