Market Research Report Template, Sample, Example and Format

Market research is essential part for every kinds of business. Business strategy depends on market research so market research report really very essential for a business. We give here some market research report template, sample, example and format for a effective market research report:

Market research report template for jute market

Introduction:

  1. Name of report: A weekly report on the jute market of Naryangonj.
  2. Name of market: Naryangonj jute market.
  3. Name of Product: Raw and finished jute.
  4. Duration of the survey: From 7th June 2001 to 13th June 2004.    ,

Preliminary Speech: During the mentioned week, jute market of Naryangonj seemed to be “Bull-Market”.

Body:

  1. Reason for “Bull-Market: During the mentioned week local and foreign buyers gathered in the market and made bulk purchase of jute. Moreover, the recent agreement for jute export to China made a positive impact to increase the price of jute.
  2. Demand Position: The price of jute started rising from the beginning of the week and at the end of the week the price reached to the highest peak breaking all past records.
  3. Price Increase:  During the mentioned week, the price of raw jute increased by Tk.100 per bale. Whereas, the price of finished jute increased by Tk. 120 per bale,
  4. Stock position: During the mentioned week, initially the Stock of jute was 3 lacks bale. There was addition of 50 thousand bales during the week. At the end of the week the stock remains at 10 thousand bales.
  5. Nature of transaction: During the whole week, most of the transactions were made on advanced agreement basis.
  6. Market price: Market Price per 100 kg of Jute is given below:

Raw Jute

Finished Jute

Classification Beginning Price Closing Price Classification Beginning Price Closing Price
Middle 1000 1100 .Middle ‘    900 1000
B- Bottom 950 1000 B-Bottom 850 900
C- Bottom 850 900 C- Bottom 750 800
Cross- Bottom 650 700 Cross- Bottom 600 700

Conclusion:

During the mentioned week, the price was upward moving and expected to remain same for the next few weeks. Due to bad weather, the production of jute is expected to decrease and such reason may increase the price in the next week.

 Market research report template

Market research report sample for the fish & meat of Dhaka.

Introductory Part:

  1. Name of the Report: A daily market report on the fish & meat of Dhaka,
  2. Name of the market: All metropolitan markets of Dhaka city,
  3. Name of the product: Various fish and meat,
  4. Survey Duration: Whole day of 15th Oct. 2012.
  5. Date of Writing Report: 15th October 2012

Body of the Report:

  1. Market Trend: Although the supply of fish and meat is huge today (15th Oct.) than yesterday but due to first Ramadan to be started tomorrow, the price of fish and meat is beyond the reasonable limit.
  2. Price Index:

Description

Price Per kg

Meat: 14th Oct. 15th Oct.
Beef Tk.75-Tk.80 Tk.90-Tk.100
Chicken Tk.65-Tk.70 Tk.75-Tk.80
Mutton Tk.100-Tk.110. Tk.130-Tk.140
Fish:
Ruhi Tk.80-Tk.85 Tk.85-Tk.90
Hilsha. Tk.70-Tk.75 Tk.80-Tk.85
Catfish Tk.90-Tk.100 Tk.100-Tk.120
Shrimp Tk.200-Tk.210 Tk.250-Tk.260
Puti Tk.50-Tk.55 Tk.60-Tk.65

Conclusion

There is less chance of reduction in prices for the next few days for fish and meat in Dhaka. But govt. has declared to reduce the price to a normal position. If such declaration is implemented, general consumer will be able to afford fish and meat to their diet.

Market research report example for the tobacco market of Rangpur

Introductory Part:

  1. Name of the report: A report on the tobacco market of Rangpur.
  2. Name of the market: Rangpur Tobacco Market.
  3. Name of the product: Various kinds of tobacco.
  4. Survey Duration: From 1st Jan. 2012 to 7th Jan. 2012.
  5. Date of writing report: 8th Jan. 2012.

Preliminary Speech: During the mentioned week, price of tobacco was less initially but started to rise heavily and experienced a bull market.

Body of the Report:

  1. Reason behind Bull Market: At the beginning of the week, there was very few transactions in the market. But during the later part of the week, there was huge trade made by the local agent “of cigarette companies. The higher demand caused for higher price of the tobacco.
  2. Supply condition: The supply of tobacco was limited compared to the demand of tobacco.
  3. Stock Position: During the mentioned week, there was stock of tobacco of 50,000 bale and newly added 80,000 bale” during the later part of the week. There was huge demand of tobacco and therefore at the end only 100 bale of tobacco left as stock.
  4. Trading position: During the mentioned period there was trading of 21,000 bale of tobacco on an average.
  5. Nature of transaction: Most of the transactions were made in cash. There was huge demand for tobacco.
  6. Price level: The price of tobacco ranges between Tk.100-Tk.50Q. (vii) Price Index;
Types of tobacco Price Per kg Price Per kg
Beginning Price Closing Price Highest Price Lowest Price
Motihari Tobacco:
Top 1,000 1,600 1,600 1,000
Meduim 800 1,200 1,200 1 800″
Dry 700 1,000 1,000 too
Original Tobacco:
Top 1,200 1,650 1,650 1,200
Meduim 1,000 1,200 1,200
Dry 650 1,000                     1,000 650
Manila Varginia: 1
Top l,650 2,000 2,000 1650
Meduim 1,400 1,750 1,700 1.400
Dry 800                                    1,000 . 1,100 800

Conclusion

Until there is arrival of new tobacco in the market, price supposed to remain high for the next few weeks.

Market research report format for the vegetable market of shambazar

Introductory Part:

  1. Introduction: A weekly report on the vegetable market of shambazar
  2. Name of the market: Shambazar Dhaka,
  3. Name of the Product: Vegetables
  4. Duration of the Study: From 1st Jan 2012 to 7th Jan. 2012
  5. Date of writing Report: 8tn Jan. 2012

Preliminary Speech: During the mentioned week, the vegetable market of shambzar experienced a “Down Trend” in trading.

Body:

  1. Reason behind “Down Trend”: Due to arrival of the winter, there is huge supply of vegetables from the remote villages. As supply increases, price generally comes down and this reason has caused a significant price fall ‘ in the vegetables.
  2. Demand & Supply: During the mentioned week, demand was normal but supply was huge.
  3. Quantity of Trading: During the mentioned week, there was average selling of 1500 Ton vegetables
  4. Stock Position: During the mentioned week, there was huge stock of vegetables and as supply increases, the stock has also increased.
  5. Nature of Transaction: As supply was more, there was more transaction on credit rather than cash.
  6. Price level: The price of each vegetable has decreased by Tk. l per kg. (vii) Price Index:
Name of Vegetables     Price Per kg
Beginning Closing Price Lowest Price Highest Price
1. Tomato 30 28 28 30
2. Eggplant 25 24 24 25
3. Potato 15 12 2 15
4. Carrot 12 10 10 12
5. Spinach 15 10 10 15
6. Pumpkin 12 10 10 12
7. Leafy vegetables 10 8 8 10

Conclusion

The market trend will remain downward for the next two or three weeks because of winter prevailing in the country and therefore there is huge production of vegetables in the northern districts. There will be more supply of vegetables in the coming weeks, price will decrease more.

Market research report template for the share market of Dhaka

Introductory Part:

  1. Name of the Report: A weekly report on the share market
  2. Name of the Market: Dhaka Stock Exchange
  3. Name of the Product: Ordinary Share
  4. Study Durtion: 1st November 2012 to 7th November 2012
  5. Report writing Time: 8th November 2012

Preliminary Speech: During the mentioned week, Dhaka Stock Exchange assumed to be Bear Market.

Main Part:

  1. Reason Behind Bear Market: The main reason behind Bear Market during the mentioned week ‘in the Dhaka Stock Exchange is the Investment Policy of the present govt. The former “Lock-In System” has been cancelled for which foreign investments are coming extensively. Furthermore, there is a rumour in the market that some “Blue Chips” will be listed in the International Share Market very soon. These two reasons have pulled the market up.
  2. Demand: There was a huge demand observed in the mentioned period.
  3. Supply: The supply to meet the respective demand was limited. Many investors purchased Shares but didn’t sell at all.

Overall Situation:

  1. Share traded for 111 Companies
  2. Price increases for 105 companies
  3. Price Decreases for 2 companies
  4. Price remains same for 2 companies
  5. Total Number of shares Traded: 7,77,065
  6. Total value of shares Traded: 42 crore 96 lac 420 Tk. .
  7. Overall Price Index: 4,025.16
  8. Change in Price Index: (+) 8.79 at the end of the week

Price Index

The following list shows the price change of shares for the respective companies during the mentioned week.

Listed Company Face Value of the Share Beginning Price of the week Last Price of the week. Highest Price Lowest Price
IFIC Bank 100 260 340 260 340
AZIZ Pipe 100 2,300 2,700 2,300 2,700
Bangladesh Lamps 100 7,648 9,000 7,648 9,000
Square Textiles Ltd 100 10,500 13,200 10,500 13,200
Square Pharma 100 1,355 1,504 1,355 1,504
Chittagong Cement 100 4,690 5,100 4,690 5,100
Singer Bangladesh 100 14,200 16,300 14,200 16,300
GQ Ball Pen 100 523 580 523 580
Beximco Pharma 100 211 385 211 385
Monno Ceramic 100 1,300 1,940 1,300 1,940

Conclusion

The trend observed in the mentioned week is expected to operate in the next few weeks.

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