Effective Communication Definition, Features, Internal, External Activities

Effective communication is the blood of a business. A business can’t imagine its success with our effective communication. In this regard, we provide here an effective communication definition and its internal and external activities.

Effective Communication Definition

Communication is effective when the message is understood and when it encourages the receiver to think and take action.

Effective communication definition according to Griffin’s Effective communication is the process of sending a message in such a way that the message received is as close in meaning as possible to the message intended”.

Effective communication definition according to the American Management Association (AMA) communication is said to be effective because of the following ten (10) commandants;

Communication is effective when the stimulus as it was initiated and intended by the sender or source, corresponds closely with the stimulus as it is perceived and responded to by the receiver: Tubbs and Moss

  1. The Clear idea regarding topics and receiver of the communication.
  2. Determination of purpose
  3. Understanding the environment of communication.
  4. Planning for communication by consulting others.
  5. Consider the content of the message;
  6. To make the receiver aware of the value of communication.
  7. There must be feedback from the receiver.
  8. To define properly, whether communication messages are of short-run or long-run importance.
  9. All actions must be suitable for communication.
  10. Good listening.

Features of effective communication

  1. Quick in problem-solving
  2. Strong decision making
  3.  More productivity
  4. Consistency in the workflow
  5. Strong business relation
  6. Better control
  7. Advanced professional image
  8. Better response from all stakeholders

The image given below gives you a clear idea of effective communication definition. To make it large click on the picture.

Benefits of Effective Communication

Boree, Thill & Schatzman in their ‘Business Communication Today’ have described the benefits of effective communication as follows:

Let us consider the following two statements

  1. I will pay you very soon &
  2. I will pay you on the coming Sunday

Which of the above statements is effective? Obviously, the second one as the date is clearly specified to raise definite understanding in the mind of the receiver or listener. Whereas the first statement is totally vague and ineffective.

So, effective communication is one when both the sender and receiver of the message perceive the message in the same sense i.e. the intention of the sender is clearly forwarded to the receiver.

Note: Stockholder means: shareholders, creditors suppliers, debtors, banks, regulatory bodies, govt. and others who have a particular interest in any business concern.

Effective communication definition is not enough for effective communication. So some major internal and external activities of business communication are discussed below.

Business is Communication

In a common word, business means an enterprise that is engaged in producing products and distributing that product to the market in the hope of selling them. In other words, business means being busy with some financial activities. A business will be busy for what purpose, with whom, and how simple to answer as follows:

Question Ans.
What purpose? To earn a profit.
With whom? With management and external parties.
How? Through effective communication.

So, a Business requires ‘Communication’ with its management and external parties in order to maximize business profit. Therefore, in all ways, all business functions or operations finally drive to communication and that is why it can be rightly said that Business is communication.

To make a more clear idea regarding such a statement, we can have a brief look at the internal and external activities of a business:

Internal activities

A business concern has several departments having different and distinctive functions intended towards the same goal such as:

Various Departments of Business and respective functions

All the departments of business require coordination, cooperation, and integration of their activities & functions and that is why they need to communicate with each other through meeting, letters, memos, vouchers, notices, slip, fax, telephone, computers, and other media and tools.

External Activities

A business functions with various external parties in the following ways.

External Activities of Business

All the above activities of business directly or indirectly, formally or informally create communication and involves various media and tools of communication. But, everyone should know about effective communication definition.

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