Cultural Orientation in Communication

We will describe cultural orientation in communication in detail. Culture defines the lifestyle of a particular region or country. As the business has become more global, culture has a huge impact on business activities.

Therefore a proper understanding of cultural differences and overcoming language problems are the challenges for business executives. It means that people in business must understand the laws, language, customs, business policy & practice and mindset of different cultures.

Cultural Orientation in Communication

Business units sell their products and services both domestically and internationally. Proper communication with others helps to understand customers’ needs and therefore winning the business.

Communicating across cultures effectively improves productivity and efficiency and promotes a better work environment. Moreover, if cultural barriers are reduced, business enterprises can hire skilled people from other cultures and this will enrich business life.

Multi-national organizations hire people from different cultures and train them from time to time to adjust to people from different cultures. Employees of such enterprises are skillful to work globally.

So, culture is very important in our communication and we can win more business internationally if we can enhance our knowledge and understanding regarding more and more cultures.

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