Importance of Cross-Cultural Communication

Importance of cross-cultural communication creates a network and helps establish strong chain both internally and externally. As business is expanding globally, culture is a concern that affects communication all time. The importance of cross-cultural communication is there for the following reasons:

Importance of cross-cultural communication

1. To know the global market: there is no border for business now and business is developing globally. To understand the global customer, a business unit should have knowledge of demographic status attitude, values and belief of different cultures. This understanding helps win global business.

Importance of Cross-Cultural Communication

Cross-Cultural Communication

2. Avoiding miscommunication: When people from different cultures interact then there is a chance of miscommunication due to a difference in language and attitude. A proper understanding of different cultures where business has an interest can cause effective communication.

3. Creating work environment of equal opportunity: In a multinational organization, the success of a business depends on the collective effort of people from different cultures. Each employee needs to get equal treatment here and therefore understanding of various cultures is a pre-requisite for the employer.

4. Enriching human resources: If cultural barriers are removed, a business enterprise can hire skilled people from different parts of the world. This will enrich human resources of the business. Here, business will grow and develop rapidly.

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1 comment for “Importance of Cross-Cultural Communication

  1. Araceli
    November 28, 2017 at 7:16 am

    I think you mention all necessary point here regarding cross-culture communication.

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