Importance of Communication in Management

Every one should know importance of communication in management because management is motion less without communication. An effective communication can give a effective management which play vital role in organization.

Importance of Communication in Management

Communication and management closely related with each other. Communication is the life blood of management.

Communication and management are closely related with each other communication is the life blood of management.

Henry Mintzberg classified the role of managers into following three (3) main groups where communication is the essential:

  1. Interpersonal Roles
  2. Informational Roles
  3. Decisional Roles

Importance of Communication in Management

A. Interpersonal Roles:

It involves interacting with other people within and outside the Organization such as:

  1. Figure Head: The manager is often askedto serve as a figurehead i,e attending ribbon-cutting ceremonies or taking visitors to dinner and the like. Although these activities are typically ceremonial but they involve communication.
  2. Leader: The manager acts as a leader i.e., he performs the job of hiring, firing, training and motivating employees.  Leadership can convince the subordinates^ stating how to do things and how to perform under pressure. Communication through exchange of views and opinions plays a vital role in this regard.
  3. Liaison: Such role involves serving as a co-coordinator or link between persons, group or Organizations to make effective communication.

B. Informational roles:

It involves processing of information such as:

  1. Monitor: Such role brings a manager to collect relevant information for decision making. For this purpose, the manager questions his subordinates and gets well informed as possible.
  2. Disseminator: Manager disseminates information to others in the work place. The manager sends memos which involve new initiatives. Communication facilitates manager to disseminate the decisions.
  3. Spokesman: Sometimes manager acts as spokesman by relaying information to people outside the Organization. For example, the plant manager may represent the Organization before a chamber of commerce or a consumer group.

C. Decisional roles:

  1. Entrepreneur: Sometimes a manager plays the role of entrepreneur. He develops new ideas and sells his ideas and therefore exchanges views with others. Communication arises as a vital link between the entrepreneur (Manager) and others.
  2. Problem Handler: The manager at many occasion appears as a problem handler i,e handling problems such as strike, blockage, power failure etc. Here communication is the influencing factor.
  3. Resource Allocator: A manager takes rational decision to utilize the limited resources on the basis of justification. This is possible when manager is aware of the whole scenario of the Organization and communication is the only means here.
  4. Negotiator: A manager enters into negotiation with an agreement. The manager, for example, may settle the problem between two subordinates and negotiate with another department for additional support. Communication is must for the manager to play these roles.

Other than the above roles, communication also directly relates to each of the following functions:

  1. Basic Management function: Planning, organizing, motivating, controlling are the basic management functions which require continuous communication.
  2. Delegation of authority & responsibility: To delegate   authority and responsibility properly communication is required. Because who will delegate authority and to whom and to what extent involves communication.
  3. Change in the Organization: To make any sort of change is a challenging task because people resist change.  Communication helps employees to know about everything regarding change and thus one, can reduce resistance.
  4. Organizational Development: It is concerned with changing beliefs, attitudes, values, behaviors, expectations, Structures and practices so that the Organization can become familiar to new and advanced technology. Bringing about these changes is only possible through well organized communication.
  5. Reward & Punishment system: Evaluation of performance and therefore giving return i,e either reward or punishment which cannot be possible without the help of communication.

The above stated discussion indicates that communication is a pervasive part of an managerial activities.

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