Factors that Influence Communication in Business

Communication should be effective enough to exchange idea’s views. Information & emotion and to make communication effective it requires consideration of those factors that influence communication.

Emergence, existence, and execution of business cannot be possible if there is no communication, and this communication should be effective enough to exchange ideas, views, information & emotion and to make communication effective it requires consideration of those factors which influence it.

Such factors that influence communication are described as follows:

  1. Positional Relations: when the boss communicates with subordinates, communication becomes more fruitful because the boss is superior to subordinates’ interims of knowledge, experience, and position. Hence, more importance is given to communication and communication becomes more dynamic. It is one of the most important factors that influence communication.
  2. Functional Relations: If there is the harmony of the function of the sender and receiver, then the communication becomes more active because there is a similarity of level thought and planning which influences their attitude to communicate properly.
  3. Experience: It always affects communication because sender and receiver both are known to each other. Both better and bad past experiences influence the way to exchange words, news, ideas, and emoticon. If there exists a better experience, then communication remains sound. While bad experience creates a communication gap.
  4. Group Relations: If both sender and receiver belong to the same group, then there are agreement in-terms of class and-which influences better communication. For example, trade union acts as a group having unity and uniformity towards its appeal to management.
  5. Educational Qualification: The creation of better message by the sender as well as a proper understanding of the message by the receiver is very much affected by academic qualification. Poor education hampers the creation as well as an understanding of any message; while sound education influences better communication. For example, if the sender is highly qualified while the receiver is illiterate, then written communication between them will be meaningless.
  6. Emotion & Feeling: All people are not the same. It is natural that different people have different emotions and such differences in emotion affect communication a lot; For example, the emotion of person aged 40 is obviously different from the emotion of person aged 16. Here, communication must happen with due care otherwise the objective of communication may fail. Another most important factors that influence communication.
  7. Misunderstanding: If there is any mistake, vagueness or confusion regarding any word in communication then it creates misunderstanding between the sender and receiver. For example: ‘I am coming soon’. Here, time and date are absent. As a result, the receiver has an uncertain idea with the term ‘soon and communication will be ineffective here.
  8. Hereditary Difference: Such difference causes a person to be different in terms of nature, attitude feelings, thinking and emotions and for this reason communication can be barred. For example, a person from a poor family and a person from a rich family is not the same. The style of communication of-two people will be different.
  9. Geographical Difference: If the sender and receiver reside in the different geographical areas, then the characteristics of respective geography interims of language, norms, values, and others will obviously affect the communication. For example, A person from an Arabian country or a person from America or a person from Europe or a person from Africa will obviously have a different attitude and such differences will influence communication to a great extent.
  10. Working Environment: It affects the efficiency and productivity of workers and employees because the environment shapes the behavior of a person. So, a person working in a better environment will obviously have good communication skills, while a person working in a poor environment will obviously have limitations in communication. For example, A person working in a multinational firm and a person working in a govt. enterprise in Bangladesh will be different communicators.

The above-mentioned factors directly or indirectly influence communication. So, respective factors should be considered by the person while communicating with others to fulfill the desired objective.

The image is given below gives at a glance idea about factors that influence communication in business. To see a large view click on the image.

Factors that Influence Communication in Business
Factors that Influence Communication

Seven C’s in Communication- some other factors that influence communication.

(7) C’s in communication are as follows:

1. Credibility

2. Context

3. Clarity

4. Channels

5. Consistency

6. Capability

7. Conciseness

  1. Credibility: Sender and receiver both should have faith in each other. It is the credibility which can strengthen communication; otherwise, the objective of communication will be destroyed.
  2. Context: The context of the message to be communicated should include complete and relevant information. This will make proper interaction.
  3. Clarity: Appropriate message should be transmitted i.e it should be clear, free from distortion and noise. Lack of clarity will cause confusion and misconception.
  4. Channels: The right channel should be used to communicate any message. Channel should be determined on the basis of nature and type of communication. The proper channel will make the effective communication.
  5. Consistency: Lack of consistency between verbal and non-verbal communication should be avoided. Consistency should be maintained with ideas and thoughts. Moreover, the message should be consistent with the time and environment of the receiver.
  6. Capability: Before sending any message sender should assume the knowledge, thought and attitude of the receiver so that the right message is transmitted to the right person.
  7. Conciseness: Communicators should consider relevant facts, proper organization of message and no repetition. Descriptive or lengthy topics should be avoided because it is time-consuming.

(7) C’s are other factors that influence communication widely. It also has a great impact to make communication effective. Finally, we can say that if anyone or organization wants to make effective communication they might need to foll0w the above factors that influence communication.

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