Visual communication is the most important term in business communication. There are various types of visual communication. and everyone should know about those types of visual communication to make visual communication effective and meaningful.
During visual communication, various techniques are used to present the information. Such techniques are described below:
Types of Visual Communication
1. Chart
Charts are used extensively by engineers, scientists, and technical experts to convey any information at a glance.
The above bar chart shows sales in respect of various years.
2. Graphs
Graphs are used to support any explanation and to clarify the meaning of written communication. It also creates and holds an interest in the audience.
The above pie chart shows the contribution of various taxes to the National Income.
3. Posters
Posters provide a message or any information to general people in terms of facts, figures, and photographs. It is used for advertising or for Organizational or political issues.
The above graph shows the relationship between demand and price
4. Map
Map helps to identify or locate any location, place, or object so that we can gain an advantage to understand any situation or environment.
The above graph shows income in response to various years.
5. Posters
Posters provide a message or any information to general people in terms of facts, figures, and photographs. It is used for advertising or for organizational or political issues.
The poster clarifies regarding big sale at the Lexmark shop.
6. Map
The map helps to identify or locate any location, place, or object so that we can gain advantages to understand a situation or environment.
The above road map shows the location of specific sites.
7. Other visual tools
Flip charts, chalkboards, marker boards, overhead projectors, cartoons, etc. also are used for visual communication.
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