Characteristics and importance of a good speech are melodious and remain alive as goodwill. A good speech must bear the following characteristics.
Characteristics of a good speech
A good speech should be clear to the audience or listener. A speech must be successful to attain its objective by making a clear expression.
A good speech should be like a chat between two intimate friends. There should be perfect contact between the speaker and the audience.
Live and concrete
A good speech is lived in nature and contains concrete facts which are easy to understand, e.g, Grameen Phone is a leader in the Cell-Phone industry holding 65% market share reflects live and concrete statement.
The audience on average cannot concentrate more than fifteen to twenty minutes. So, speech should not be longer than this unless the audience wants more.
A good speech is an interesting one that involves quotations, anecdotes, and humor. Quotations should be original and anecdotes should be new and brief. Whereas humor should be genteel with good taste.
A good speech is always audience-oriented. It considers the age, sex, religion, social, and economic view of the listener and make it communicative.
Besides the above criteria, a good speech also bears quality like the relevance of facts, timely presentation, and objective orientation.
Importance of a good speech
Speech has great power. It can stir people to mutiny or it can create spirit. It can turn an adverse situation into a friendly one or it can turn a friendly gathering to a hostile move. It can build tension and it can relax tension.
The significance of speech can be understood if we look towards the “Fairwell speech” of our dearest Prophet Hazrat Mohammad (SM). His speech will remain alive as a guide for the well-being of humanity.
The key to the success of many political leaders, industrialists, business magnets, salesman lies in their capability of making an effective speech.
In the commercial world, a salesman has to make hundreds of mini speeches a day, convince his customers to buy certain products. The better his speech making ability, the better salesman he will be. Think about a tourist guide whose speech can make a pleasant journey to the traveler. Managers and businessmen are often required to make speeches at a company meetings, inaugurations, seminar, and discussions. It involves better skills to be prepared as a speaker in such cases.
Most of us feel uncomfortable to speak before others. With better effort, we can improve our speeches. We should plan properly before the delivery of any speech. A nice speech can make goodwill to raise good business.
Related Content of Oral Communication:
- Characteristics of Oral Communication
- Types of Meetings and its Definition and Purposes
- How to Conduct a Formal Meeting in Effective Way
- How to Prepare a Speech in Effective Way
- Causes of Failure of Oral Communication
- When the Use of Oral Communication Becomes More Effective
- Advantages and Disadvantages of Oral Communication
- Advantages and Disadvantages of Speech
- Interviewer’s Preparation for the Interview
- Types of Interviews and Interview Technique for Interviewer