There are various factors that influence downward communication and those factors should be considered carefully for the effective communication purpose. Those factors are highlighted below:
Factors that Influence Downward Communication
Incomplete message causes confusion and therefore no action is implemented. As downward communication is made from superior to subordinate, communication regarding order, instruction or any sort of information must be complete enough to create meaningful picture. Otherwise subordinates will be misguided with wrong communication.
Clear Idea About the source
The source of downward communication must be clear to the subordinates so that reliability is ensured as well as feedback provision is possible. If subordinates do not know the source of messages then there is chance of misinterpretation, inattentiveness and unwillingness.
Lack of proper knowledge regarding the plan, policy, procedure, rules and guidelines of an Organization is a barrier to downward communication. Because subordinate will be always in a doubt to perform any action as asked by the superior through his order or instruction.
Channel plays a vital role to make the downward communication effective. Which channel should be a meaningful one superior should use his knowledge and experience.
Downward communication should be framed to motivate or encourage the subordinates in such a way so that they always feel that they are accountable and they have acceptance or recognition as an essential part of an Organization.
We should conscious about the above factors that influence downward communication to make downward communication effective and meaningful.
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