Copy which is compared to create mass communication can be defined as copy writing in mass communication. This is a special task and requires experts to perform it properly.
Copy Writing in Mass Communication
Generally copy means writing or composing of any story, essay, articles or books and copy in mass communication means advertisement, circular, notice, news column, news story, bulletin, report etc.
In a word, copy which is compared to create mass communication can be defined as copy writing in mass communication. This1 is a special task and requires experts to perform it properly.
To compose the copy for mass communication requires honesty, integrity, discipline and efficiency. Its language should be simple, live and dynamic the main theme is required to be expressed in a brief using various sign, symbol or signal. Unnecessary things are avoided all the time.
The composer or writer should clearly state the concept and he requires using various common words, idioms and phrases and vocabulary properly.
All speeches should be arranged in a logical and structured way to make an attractive look. Graphs, pictures or images should be used if needed. There must be a heading to highlight the main theme.
There must be an introduction to begin description in the middle and lastly recommendations to be added while composing the copy for mass communication. Such sequence provides clear meaning to the user group.
Generally family events ‘(Birthday, Death, Marriage), business functions, social activities or events, state affairs, circular or advertisements of advertising agencies, all affairs of public and private bodies- are included in the copy of mass communication.
For newspaper, radio, television, cinema and research activities, copies are widely composed and used in mass communication.
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