Mass communication is the most important process for every kind of business organization. So, mass communication skills test and mass communication system are described on this page.
Mass communication skills test
Encoding skills and decoding skills help to test the skill of mass communication
The following communication skills and then various factors help to test the skill of mass where the first two factors are called encoding ext two factors are termed as decoding skills:
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The success of mass communication is very much dependent on the ability to speak. Such ability depends on many things like the merit, educational qualification, experience, attitude, social and cultural motive of the sender.
Such ability also depends on the merit, educational qualification experience, and attitude, the social and cultural motive of the sender. The result of poor writing causes confusion and misunderstanding and therefore the success of mass communication is related to the development of writing ability.
The ability to organize news, information attitude or feeling in a proper way causes development to the mass communication.
Poor listening causes poor communication and therefore the objective of communication will be fruitless and ineffective. So, proper listening is a massive factor to develop mass communication.
Besides the above 4 factors, proper understanding, the ability of judgment, consistency in behavior and follow-up or feedback ability are other necessary factors to test the skill of mass communication.
Mass Communication System in Bangladesh
Like other developing countries, mass communication has also developed like an industry here in Bangladesh. Such industry has not flourished like the developed world. Although it is still growing but not underdeveloped.
At present mass communication is used for transmission of news or information in a broad way. It has a tremendous influence on our political, economic and social environment.
Its importance is massive in our life and therefore it has been introduced as the public communication departments in various universities to open the door for studies in the field of communication. Nowadays students are taking the mass communication as a profession and taking the challenge- of reality.
In our country, radio, television, newspaper, Cinema Theater, advertising agencies are the major contributors towards mass communication. In modern business, mass communication is getting popularity day by day and playing a prominent role in the operation and management of the business.
After the liberation period, there were only few advertising firms but later on, there was a gradual development in advertising which resulted in huge firms, production houses and supporting agencies in the private sectors.
For administrative purpose, judicial activities and legislative purpose the role of mass communication is unlimited. There are separate mass communication departments in the govt, semi-govt, autonomous and private bodies to ensure accountability and transparency.
Bangladesh Sangbad Sangstha (BSS), Eastern News agency (ENA), United News of Bangladesh (UNB) and media syndicate are the news agency under local entity.
There are also foreign news agencies like British Broadcasting Corporation (BBC), Voice of America (VGA), and Reuters here in Bangladesh.
There is telecast of radio and TV programs in the close and remote areas and for that relay stations have been set up in various districts. Print media and electronic media are seemed to be more active nowadays.
Another handy and quick mass communication is still growing up in Bangladesh through Internet.
A lot of Internet Service Provider (ISP) firms have grown up and increasing here and providing the access to global or worldwide communication.
People can easily communicate at anywhere in the world through the magic of Internet with less cost and time.
In a nutshell, the mass communication is still developing in Bangladesh and the fruit of such communication is beyond imagination in any sector, field or area.
Related Content of Types of Communication:
- Difference between Oral and Written Communication
- 12 Principles of Effective Oral Communication
- Example of Downward Communication in Organization
- Effective Written Communication and Principles of Effective Writing
- Difference between Upward and Downward Communication
- Vertical Communication Definition
- Advantages and disadvantages of Vertical Communication
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- Copy Writing in Mass Communication
- Mass Communication Industry
- Advantages and Disadvantages of Upward Communication
- Upward Communication Example, Sample, and Template
- Media for Horizontal Communication
- How to solve the Problems of Horizontal Communication
- Different Kinds / Types of Communication
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- Informal Communication Network Pattern
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- Factors that Influence Downward Communication