All business communication is business goad oriented communication. It is directed toward the accomplishment of certain business purposes. The application or uses of business communication in business is multidimensional. Here, we highlight those aspects of communication in brief:
Multipurpose Uses of Business Communication
- Development of Relations between Employer and Employee
- Improvement of union relations
- To improve relationships with each department
- To develop relations with various environments of business
- To raise employee morale
1. Development of Relations between Employer and Employee
The relation is created through an exchange of ideas, views, or emotions and such relationships can be maintained through continuous communication. Therefore, communication is the means through which there is the development of relations between employer and employee:
Formal or informal, any type of communication helps both employer -and employee to come close and work for the fulfillment of organizational objectives. The following stated conditions are helpful in this connection:
- The employer should have courtesy toward his employees so that they think of themselves to be ‘Key person’.
- In case of allotment, promotion, or acceptance of a job there should be a helping attitude from the part of the employer.
- The human resources policy should be clearly defined to the employees and workers.
- There should be a corporate code of conduct and such should be followed by the employees to honor the organization.
- The employer must give an opportunity to the employees to raise their voices. and, the employer should pay proper attention to hear the claim or demand of employees.
- The employer should be unique to his word and work.
- The employer should motivate his employees to bring out the creativity of his employees.
2. Improvement of union relations
How a manager deals with a union or bargaining agent depends on the following matters:
- Proper understanding of the classification of a labor union.
- The nature of bargaining and the type of agreement to be made should be clear to all who are concerned.
- The person who is most reliable to the worker should be given Priority.
- The agreement should be signed by taking proper consent from the employees.
- The union should be given the responsibility of maintaining liaison between employer and employee.
3. To improve relationships with each department
There are various departments in an Organization where their activities are inter-linked. Proper functioning of each department is required to attain the Organizational goal.
So, there should be Team effort’ to be developed by the top management and therefore effective communication is the best option. To do such the following elements should be considered:
- Priority and preference of each department should be given emphasis.
- Resources of the business should be allocated on the basis of priority so that there is the optimal utilization of them.
- Each department should be given equal importance so that they produce the ‘Best Quality’
- The working environment should be congenial to the activities performed by each department and therefore top management should make proper infrastructure for each department.
- Communication chains’ should be developed in each department. This will increase the coordination of activities.
- There should be a “reward and punishment” system to evaluate the performance of each department. This will help each department to be conscious of their respective jobs.
4. To develop relations with various environments of business
Businesses cannot play their role without the influence of various environments such as social, legal, economical, and political environments.
Therefore, the business has continuous interaction with its various environments. Such interdependence is constructed through the following factors:
- Consideration of social expectation and steps taken to meet the consideration,
- Creation of employment opportunities for the people of society.
- Giving emphasis to social values & norms.
- Regular payment of Tax and duties to the govt.
- Investment to be made for social infrastructural development.
- Compliance with state policy such as fiscal, monetary, and others.
- Compliance with laws and regulations.
- Production of environment-friendly products and services and set up of Effluent Treatment Device.
5. To raise employee morale
Morale is the level of job satisfaction within a group. High morale is required for creating initiative, sincerity, and dedication among the employees. Regular communication can-serve to raise morale too top.
Related Content of Introduction:
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- Importance of Cross-Cultural Communication
- Factors that Influence Communication in Business
- Effective Communication Definition for Effective Communication
- How do cultural differences affect communication?
- Importance of Communication in Management
- Importance of Communication in Business
- Communication and Relationship Management
- Cultural Orientation in Communication
- Essential Condition of Communication Program
- How to Improve Cross-Cultural Communication
- Basic Management Functions
- Difference between the Communication Process and Communication Model
- Principles of Effective Business Communication
- Principles of Effective Communication
- Advantages or Importance of Feedback in Communication
- Steps for Overcoming Communication Barriers in Business Enterprise