Difference Between Circular Letter and Advertisement

Circular letters and advertisements are the two weapons for the marketing of goods and services. And, there is some difference between circular letter and advertisement in the following aspects:

Difference between circular letter and advertisement

Points of Difference

Circular letter

Advertisement

1. NatureIt is a kind of commercial letterIt is not a letter but rather an announcement regarding only a product or service
2. PurposeIt serves both commercial and non-commercial purposes.It serves only commercial purposes
3. ScopeIts scope is limited compared to an advertisementIts scope is broader than the circular letter
4. Salutation & Complimentary CloseThere are salutation and complimentary close in a circular letterThere are no such formalities- for salutation and complimentary close in the advertisement
5. StructureIt is prepared by following a specific structureThere is no such structure for any advertisement
6. SignatureThe writer of such a letter gives his signatureThere is no need for any signature in the advertisement
7. AppealIt has appealed in micro-levelIts appeal is universal,i.e. at a macro level.
8. CostDraft and release of any circular letter involve a very lower cost.Its making charge is more huge than the circular letter.
Difference between Circular Letter and Advertisement
Circular Letter and Advertisement

The difference between circular letter and advertisement mentioned above will clarify the concept of circular letters and advertisements.

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