Difference Between Circular Letter and Advertisement

Circular letter and advertisement are the two weapons for marketing of goods and services. And, there are some difference between circular letter and advertisement is the following aspects:

Difference between circular letter and advertisement

Points of Difference

Circular letter

Advertisement

1.   Nature It is a kind of commercial letter It is not a letter rather an announcement regarding only product or service
2.   Purpose It servers both commercial and non-commercial purposes. It serves only commercial purposes
3.   Scope Its scope is limited compared to advertisement Its scope is broader than the circular letter
4. Salutation & Complimentary Close There is salutation and complimentary close in a circular letter There is no such formalities- for salutation and complimentary close in advertisement
5.  Structure It is prepared by following specific structure There is no such structure for any advertisement
6.   Signature Writer of such, letter gives his signature There is no need of any signature in advertisement
7.   Appeal It has appealed in micro level Its appeal is universal ,i.e. in macro level.
8.   Cost Draft and release of any circular letter involves very lower cost. Its making charge is huge than the circular letter.
Difference between Circular Letter and Advertisement

Circular Letter and Advertisement

Difference between circular letter and advertisement which mention above will clear the concept about circular letter and advertisement.

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