Necessity or Importance of Circular Letter

A circular letter is an effective means of creating interest among a large number of people regarding goods or services. Here we going to describe here the importance of circular letter.

Necessity / Importance of Circular Letter

Importance of a circular letter can be discussed in terms of the following aspects:

  1. The circular letter helps to create a new market for a specific product or service and therefore causes the development of business.
  2. It can provide useful information to make people aware.
  3. A new market place can be informed and introduced by the use of such a letter.
  4. Such a letter helps to influence the mind of the audience and make them convinced to use a – particular product or service.
  5. A circular letter is an efficient communication tool acting as a link between supplier and consumer or producer and customer.
  6. Babenroth and Parkhurst said that a circular letter helps for sales promotion,
  7. This letter provides the easiest means to communicate with mass people.
  8. Goodwill of a business entity can be enhanced through the wide circulation of such a letter.

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